One-word description of brand:
This revolutionary brand was inspired by two trends from the early 20th century: Art Deco style and the Bauhaus school in Germany. The Mirage design is based on the play of simple shapes creating a distinctive and clean pattern; a style
that has never been seen in this industry.
MEANING OF THE WORD
mirage / mɪrɑːʒ,mɪˈrɑːʒ / noun
mirage; plural noun: mirages an optical illusion caused by atmospheric conditions, especially the appearance of a sheet of water in a desert or on a hot road caused by the refraction of light from the sky by heated air. “the surface of the road ahead rippled in the heat mirages”
ORIGIN OF NAME
LATIN - FRENCH
mirare - se mirer - mirage
early 19th century: from French, from se mirer ‘be reflected’, from Latin mirare ‘look at’.